The purpose of trade promotions are to help companies differentiate a product, increase product visibility, and increase the product purchase rate. The food, beverage, brewery and spirits industries are very competitive spaces - you not only have to have a great product, but you need to provide sales incentives for buyers to pick your brand over others.
Spring's in full swing and Summer's just around the corner (In the Southern Hemisphere, at least)! But even if you're up North, bracing yourself for another Winter, we've got some new bikes to toast you right up! We're super excited to reveal our newest series, Pure City Cruisers!
If you're thinking that bikes could benefit your company and employees but need more justification on ROI. You NEED to read this infographic.
Bikes are everywhere. Parked outside your local coffee shop, sliding smoothly through traffic on the morning commute, even sitting in window displays on Rodeo Drive or Park Avenue. Bikes are a modern medium of expression in the urban environment and some companies are embracing that presence by turning bikes into rolling advertisements – that’s Bikevertising!
What started as a single bike club at Emerson Elementary in Tulsa, OK has become a movement. A dedicated group of students, parents, teachers, and members of the Tulsa Bicycle/Pedestrian Advisory Board, started the club to highlight the importance of cycling and fitness for kids as well encourage healthier transportation around the city.
We asked how your company could use bikes to improve your work, life, and everything in between - and you delivered! Companies around the world sent in videos to explain just how much bikes would help their business. Well, we watched ‘em all and now we’re proud to announce our winners!
Amsterdam Capital Week rolled out last Wednesday with the Capital Tour XXL! 150 Start-ups hopped on a fleet of custom and branded Pure Fix Romeos built just for Dutch Bank ING and were given a two-wheeled tour through the bike capitol of the world...
It’s not news that bikes make life better. Exercise, freedom, and that feeling of flying are a welcome perk to any day, but we get a lot of calls from companies curious how they can deliver those benefits to their employees. In this post, we’ll look at the (sometimes surprising) ways bikes can be used to boost morale, productivity, and fun in the workplace!