Bikes are everywhere. Parked outside your local coffee shop, sliding smoothly through traffic on the morning commute, even sitting in window displays on Rodeo Drive or Park Avenue. Bikes are a modern medium of expression in the urban environment and some companies are embracing that presence by turning bikes into rolling advertisements – that’s Bikevertising!
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Hotels are always innovating to stay competitive and find an edge in their city that will keep people coming back. In a marketplace more and more diluted by individual residency rentals (think AirBnB), hotels have had to begin upping their amenities-game to compete with local offerings.